Social Media And Your Business

Social Media FAQ’s and SAQ’s (Should Ask Questions)

Top 5 frequently asked questions I get from business owners in relation to social media. The facts.

  • What social media sites should we be using?
  • What should we be posting and how often?
  • How much time is all this going to take?
  • How do we know if it’s working?
  • Shouldn’t we just focus on Facebook and Twitter?

The better questions would be to ask

  • How can we effectively and efficiently analyse and segment our target market in order to engage in social media?
  • How can we use social media to increase our market share, add value to our customers and add more profits to our bottom line?

Top 9 Social Media Sites And Their Reach

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Some Interesting Stats To Ponder

  • The fastest growing demographic on Twitter is the 55-64 year age bracket.
  • 189 million of Facebook’s users are ‘mobile only’ (out of 1.19bn)
  • YouTube reaches more U.S. adults aged 18-34 than any cable network.
  • Every second 2 new members join LinkedIn.
  • Social Media has overtaken porn as the #1 activity on the web.
  • LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook.
  • 93% of marketers use social media for business.
  • 25% of smartphone owners aged 18-44 say they can’t recall the last time their smartphone wasn’t next to them.
  • Even though 62% of marketers blog or plan to blog in 2014, only 9% of US marketing companies employ a full-time blogger.
  • 25% of Facebook users don’t bother with privacy settings.
  • Women are four times more likely to be Pinterest users than men.
  • 23% of Internet users aged 50+ use Pinterest.
  • 45% of Internet users aged 65+ use Facebook.
  • Twitter and Instagram are still youth dominated networks.

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