Social Media And Your Business

Social Media Stats

Social Media FAQ’s and SAQ’s (Should Ask Questions)

Top 5 frequently asked questions I get from business owners in relation to social media. The facts.

  1. What social media sites should we be using?
  2. What should we be posting and how often?
  3. How much time is all this going to take?
  4. How do we know if it’s working?
  5. Shouldn’t we just focus on Facebook and Twitter?

The better questions would be to ask:

  • How can we effectively and efficiently analyse and segment our target market in order to engage in social media?
  • How can we use social media to increase our market share, add value to our customers and add more profits to our bottom line?

Top 9 Social Media Sites And Their Reach

Social Media Stats

Some Interesting Stats To Ponder

  • The fastest growing demographic on Twitter is the 55-64 year age bracket.
  • 189 million of Facebook’s users are ‘mobile only’ (out of 1.19bn)
  • YouTube reaches more U.S. adults aged 18-34 than any cable network.
  • Every second 2 new members join LinkedIn.
  • Social Media has overtaken porn as the #1 activity on the web.
  • LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook.
  • 93% of marketers use social media for business.
  • 25% of smartphone owners aged 18-44 say they can’t recall the last time their smartphone wasn’t next to them.
  • Even though 62% of marketers blog or plan to blog in 2014, only 9% of US marketing companies employ a full-time blogger.
  • 25% of Facebook users don’t bother with privacy settings.
  • Women are four times more likely to be Pinterest users than men.
  • 23% of Internet users aged 50+ use Pinterest.
  • 45% of Internet users aged 65+ use Facebook.
  • Twitter and Instagram are still youth dominated networks.