Strategic planning – ensures business success
It’s a sobering thought but do you have a specific strategy and plan in place for at least the next twelve months for your online marketing? What are you going to be testing, month by month? What are the tools and resources you need to help you achieve these goals? How will you be able to effectively measure the success or failure of your strategies?
How do all the pieces fit together?
It boils down to three simple things. You need a PLAN and a whole host of strategies. Next you need to acquire the necessary resources and IMPLEMENT as fast as you can. Lastly you need to TEST, EVALUATE and ADJUST. Let’s take a look at each one in more details.