Social Media – what’s your strategy?

Facebook, Twitter, WhatsApp, YouTube, WeChat, QQ, Pinterest, Instagram, Snapchat, the list goes on and on. Social Media Marketing is part of our everyday life but as a business owner it’s critical to ensure you have a strategy in place for ‘doing’ social media.

We are uniquely focused on helping you use social media for business purposes. We can help you decide on the best way forward, whether it’s creating a Facebook business page, using Twitter advertising or engageing with LinkedIn shares and posts. And remember, there are thousands of other social networking sites that can be used for your business. One important thing to remember is that it’s called Social Media for a reason, therefore, selling on Social Media needs some reverse psychology, a well laid out plan, a lot of patience and the willingness to engage and be your authentic self.

What you can expect from us

Always carefully plan any social media activity. Although there are a lot of automated tools out there it’s essential to plan your time and decide if you are going to devote the time necessary to build up a presence or hire an in-house assistant or outsource it to a third party. Whatever you decide, we have seen it before and can help.

Regardless of strategy, follow our tips and stick to this 3 step plan:

Seek out and
listen

The first thing to do is to listen to your audience and find out where they are and what they are saying. Are they more likely to be on LinkedIn and very much business to business focused or are they more likely to be on a niche social media website or on forums, blogs or YouTube. Finding where your target market ‘hangs out’ is essential when starting in Social Media. We will show you where your audience is and what questions they have.

Act and engage

Once you know where your target audience is you need to act and engage. You need to determine the frequency of contact, the social media sites you will use and the cost in time interacting with your audience. Remember its Social media so joining a social network site and going in with the hard sell is not going to do you any favours. We will produce the best strategy for you that is adapted to your time and budget and with how much interaction you wish to have yourselves.

Monitor,
evaluate & test

Monitoring and evaluating your social media success is essential. Don’t forget you should be creating meaningful relationships with your audience and don’t expect to sell 1,000 widgets with your first Tweet. Plan your time accordingly and make use of the many online tools available that will help managing your resources. We have a whole host of tools that will enable you to monitor, evaluate and test your social media campaigns.