The ease and availability of technology has positioned social media as the ideal communication platform, if used correctly

Email Marketing – A Key Business Driver

The main reason small business owners don’t do email marketing is because it requires a process and procedure in place. Once you have defined the purpose of your email marketing campaign they can run practically on autopilot. We can not only set up the whole process but we can manage the campaigns, the lists and write the emails for you.

Business owner may say to us, “here is my list of customers, this is what I want to acheive, can you get on with it?” The answer is YES.

Get prospects to ‘raise their hand’

The biggest misconception about email marketing is that it is spam. It is only spam when the person you are sending it to hasn’t asked for it (known as unsolicited email). If someone comes to your website and requests information about a free report and then receives an email asking them to confirm they wish to receive the free report then they are interested in what you have to offer. They also know you so any subsequent email from you will be greeted accordingly.

The benefits of email marketing

We have a formulaic and automated process to make your email campaigns a success. Don’t think of this as blasting out sales type emails to your customers and prospects. In fact you will need to market to each segment of your customer base and prospects very differently. Sounds difficult? Well, with our expertise and experience, its not.

What is available to you

We have a formulaic and automated process to make your email campaigns a success. Don’t think of this as blasting out sales type emails to your customers and prospects. In fact you will need to market to each segment of your customer base and prospects very differently. Sounds difficult? Well, with our expertise and experience, its not.

1Fully customised newsletter templates unique to you

Sending out a regular newsletter with news, tips and advice to a list of customers has been proven to strengthen the business relationship and increase the overall customer value. We can create a newsletter template unique to your business that is fully branded and ready to go out each month like clockwork. Its the easiest and most cost effective way of keeping in touch with your customers and clients.

2Integrated and automated website signup forms

You don’t need to worry about collecting new customers email addresses, we do this automatically for you by integrating special web forms on your website. We can customise the forms and create multiple forms that capture different peoples interests. You can then market to them appropriately. Once these are setup they seamlessly integrate into your email marketing.

3Manage subscriber lists

We can help you transfer an existing list of customers, perhaps from your database, into the email marketing system. We can then segment your list so you can communicate with them differently. We work with you to produce the best solution for your business whether you have just a few hundred people or you wish to communicate to one hundred thousand plus.

4Segments your list for better communications

For the more advanced user we can segment your list based on the past buying behaviours of your customers. Your top 10% of customers may require a different message and frequency of message than the occasional buyer. We ensure your list is segmented based on your business goals and we can create a strategy for each segment in your list.

5Automated follow up sequences

You don’t have to constantly be writing emails to each segment of your list. You can create a series of 10 emails and have them go out at a predetermined date in the future. As an example, you may wish to provide a weekly tip or piece of advise. You can create all of these on the same day but schedule each one to go out to your subscribers each week as and when they subscribe to your list.

6Tracking and reporting

We will give you access to a full reporting system that will show you the number of people on your list, the number of them that opened your email, the time of day and even those that didn’t open the email or have unsubsribed.