If you are in hospitality then the online reviews your customers’ make on Trip Advisor and Booking.com can make or break your business. For the rest of us, we have more control than you may realise.
Let’s take a brief look at how to get reviews.
What are the stats?
Key ‘Takeaways’ From online review survey research company, Bright Local, (https://www.brightlocal.com/learn/local-consumer-review-survey/)
- 84% of people trust online reviews as much as a personal recommendation
- 7 out of 10 consumers will leave a review for a business if they’re asked to
- 90% of consumers read less than 10 reviews before forming an opinion about a business
- 54% of people will visit the website after reading positive reviews
- 73% of consumers think that reviews older than 3 months are no longer relevant
- 74% of consumers say that positive reviews make them trust a local business more
- 58% of consumers say that the star rating of a business is most important
What can small business owners do?
Google aggregates reviews you receive from Facebook, Yell.com and Google My Business. In fact, Facebook and Yell are easy to access for users so send them your Facebook or Yell.com link and simply ask for the referral. Referrals help your position in the local search listings so don’t neglect them.
Review and ratings sites
If you want a more formal way of collecting reviews check these out below. These are Google accredited review sites and worth the time getting them in place especially if you are a bigger business.
- Reviews (https://www.reviews.co.uk)
- Reevoo (https://www.reevoo.com/en)
- Shopper Approved (https://www.shopperapproved.com)
- Trust Pilot (https://uk.trustpilot.com)
- Verified Reviews (https://www.verified-reviews.com)
- Power Reviews (http://www.powerreviews.com)
Free and paid plans from Trust Pilot https://uk.business.trustpilot.com/plans (their FREE plan allows up to 100 testimonials). You will have your own review page where you can send people to and an admin area on the Trust Pilot site.