Centennials to Boomers – What’s Your Poison?

15 February 2018
Generational Marketing

Generation Divides and Your Marketing It is important to understand how different generations adopt and adapt to technology. Knowing this from a marketing point of view will assist you targeting your demographic and psychographic with the right strategies. So, do you have a typical customer avatar? Traditionalists (born prior to 1945) Traditionalists tend to have … Continue reading “Centennials to Boomers – What’s Your Poison?”

Read More

How to get reviews

01 February 2018
How to get reviews

If you are in hospitality then the online reviews your customers’ make on Trip Advisor and Booking.com can make or break your business. For the rest of us, we have more control than you may realise. Let’s take a brief look at how to get reviews. What are the stats? Key ‘Takeaways’ From online review … Continue reading “How to get reviews”

Read More